Cursussen webontwikkeling / SEO / contentmanagment (2017-2018)

In verschillende banen ben ik verantwoordelijk geweest voor het (mede) ontwikkelen en beheren van een website (zie websiteprojecten in mijn portfolio). Daardoor heb ik informeel al aardig wat kennis en ervaring op dit terrein opgedaan. Met name in WordPress ben ik inmiddels zeer goed thuis. In 2017 heb ik deze kennis en ervaring aantoonbaar gemaakt door het succesvol afronden van een aantal Coursera – die mijn kennis en ervaring op bepaalde aspecten ook weer hebben uitgebreid. Het betreft de volgende specialisaties:

  1. Content Strategy for Professionals (5 courses) – Coursera (zie certificaat)
  2. Basics of Web Development & Coding (5 courses) – Coursera (zie certificaat)
  3. Search Engine Optimization (6 courses) – Coursera (zie certificaat)
  4. Become a Junior WordPress Developer – Lynda

Meer informatie is hieronder te vinden. Cursussen met een vinkje heb ik inmiddels afgerond.

Content Strategy for Professionals

Content Strategy for Professionals:

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you’ve learned throughout the courses in response to a real challenge facing organizations today.

  1. Engaging Audiences (√)
  2. Managing Content (√)
  3. Expanding Your Content’s Reach (√)
  4. Ensuring Your Content’s Impact (√)
  5. Capstone Project (√)
Basics of Web Development and Coding

Basics of Web Development and Coding:

This Specialization covers how to write syntactically correct HTML5 and CSS3, and how to create interactive web experiences with JavaScript. Mastering this range of technologies will allow you to develop high quality web sites that, work seamlessly on mobile, tablet, and large screen browsers accessible. During the capstone you will develop a professional-quality web portfolio demonstrating your growth as a web developer and your knowledge of accessible web design. This will include your ability to design and implement a responsive site that utilizes tools to create a site that is accessible to a wide audience, including those with visual, audial, physical, and cognitive impairments.



  1. Introduction to HTML5 (√)
  2. Introduction to CSS3 (√)
  3. Interactivity with JavaScript (√)
  4. Advanced Styling with Responsive Design (√)
  5. Capstone Project (√)
Search Engine Optimization

Search Engine Optimization:

This Specialization will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in internet marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.




  1. Introduction to SEO (√)
  2. SEO Fundamentals (√)
  3. Optimizing a Website for Search (√)
  4. Advanced Content / Social Tactics to Optimize SEO (√)
  5. Advanced SEO Strategies (√)
  6. Capstone Project (√)
Become a Junior WordPress Developer

Become a Junior WordPress Developer:

Get the skills you need to develop custom websites powered by WordPress. With this learning path, you’ll build a solid foundation for developing your advanced WordPress skills. Go beyond simply choosing WordPress themes, and learn how to actually manipulate WordPress to build content and designs that match your unique needs.

  • Learn the essentials of WordPress and web standards.
  • Build a custom WordPress theme.





  1. WordPress essential training (√)
  2. WordPress: building child themes (√)
  3. Making sense of the CSS box model (√)
  4. CSS fundamentals (√)
  5. HTML essential training (√)
  6. WordPress workflows (√)
  7. Accessibility for WordPress (√)
  8. Programming fundamentals in the real world (√)
  9. JQuery for web designers
  10. Building themes from scratch using Underscores
  11. Version control for everyone
  12. Developing with Sass and Grung.js
  13. Information architecture & the template hierarchy (√)
  14. Plugins: advanced custom fields (√)
  15. Custom post types and taxonomies